Is your ad agency a sad agency? Not us. We’ve moved on. Your customers never recognised the old distinctions between ‘above-the-line, below-the-line, online, offline’. Why should you? That’s why we describe our business as something new.
Is advertising history?
Frankly, yes. But not in the way industry insiders think. The communications challenges that brands and organisations face are greater than ever. There’s more noise in the market.
It’s been a bad week for Scottish advertising. One well-regarded Scottish agency folded. Brandrepublic reported that a significant Scottish client is searching for a ‘London ad agency’.
