The perfect storm

For over 12 years, we’ve been strategic and creative consultants to Scotland’s biggest selling quality newspapers. Yet, that period has seen a remarkable sea-change in the media market.

Intense local competition. English raiders. Price cuts. Endless promotional giveaways. The new media explosion…

Over the past decade, Scotsman Publications has faced them all – the ‘perfect storm’ of terrible market conditions – and profited.

Today, with close to 5 million unique readers a month, the company is Scotland’s biggest ‘channel’. The power of its ‘real life’ brands has helped make its online platform No. 8 in the UK – with twice the reach of the Financial Times.

But, it’s the staying power of the core brands – The Scotsman and Scotland on Sunday – that underpins the position the company enjoys today.

By fighting off Rupert Murdoch’s Times and Sunday Times (and The Herald under SMG) for over a decade, we have helped Scotsman Publications become the pre-eminent ‘single source’ for advertisers talking to a quality audience in Scotland.

Over a dozen years, we’ve worked with as many as 8 editors and 2 different owners. We’ve achieved record sales, helped create product innovations, and devised groundbreaking links between ‘product and promotion’. And, our work has won 2 Gold Awards for Effectiveness at the IPA Awards. But, the fight is not over.

And you know, when push comes to shove, it helps to have the right kind of agency in your corner.