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Archive

Archive for the ‘Insights’ Category

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The power of time off

Tuesday, May 25th, 2010

Kirsten Murray on Stefan Sagmeister and sabbaticals

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Appalling! Lady Ga Ga dances in her pants!

Tuesday, May 18th, 2010

A civil partnership of Fashion and Music

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TS Eliot - Mixing poetry and business

Monday, June 8th, 2009

The world famous poet’s views on advertising…

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Getting your kit off for art’s sake

Wednesday, May 6th, 2009

Lalage Harris on her naked ambition

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How to be a better ebayer

Tuesday, April 21st, 2009

Zoë Martin on how to ebay better

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Death To All Sacred Cows

Tuesday, January 8th, 2008

David Bernstein on Adland’s misconceptions

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It’s A Wonderful Internet

Thursday, December 20th, 2007

Christmas. The season of goodwill? Or the season of good websites? The Gate Worldwide senior copywriter Zoë Martin on why it really is a wonderful internet…

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The Old Ones Are the Best

Wednesday, November 7th, 2007

Today’s news that Saga-zone - the social networking face of Saga - is to come out of beta has surprised a few in the marketing industry. Some said it would struggle to get out of bed. Some said that the churn would be too great. Yet here it is. The day that many thought wouldn’t [...]

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Five Pay-Per-Click Mistakes

Monday, October 22nd, 2007

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Ding dong, the pitch is dead

Tuesday, October 16th, 2007

What’s wrong with pitching these days? Plenty, says Pete Martin, SMARTS’ Creative Director. And here, he explains why the classic ’speculative creative pitch’ is becoming unhelpful for both agencies and clients, and suggesst a simpler, more sensible way for communication partners to come together.

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