David Bernstein, our friend at New York hotshop The Gate Worldwide, offers up insights into some of Adland’s most cherished misconceptions.

Christmas. The season of goodwill? Or the season of good websites? The Gate Worldwide senior copywriter Zoë Martin on why it really is a wonderful internet…

Today’s news that Saga-zone - the social networking face of Saga - is to come out of beta has surprised a few in the marketing industry. Some said it would struggle to get out of bed. Some said that the churn would be too great. Yet here it is. The day that many thought wouldn’t […]

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What’s wrong with pitching these days? Plenty, says Pete Martin, SMARTS’ Creative Director. And here, he explains why the classic ’speculative creative pitch’ is becoming unhelpful for both agencies and clients, and suggesst a simpler, more sensible way for communication partners to come together.

Is copywriting a dying art? Here’s an article that I wrote for trade mag The Drum.
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