Getting your kit off for art’s sake

Lalage Harris on her naked ambition

How to be a better ebayer

Zoë Martin on how to ebay better

Death To All Sacred Cows

David Bernstein on Adland’s misconceptions

It’s A Wonderful Internet

Christmas. The season of goodwill? Or the season of good websites? The Gate Worldwide senior copywriter Zoë Martin on why it really is a wonderful internet…

The Old Ones Are the Best

Today’s news that Saga-zone – the social networking face of Saga – is to come out of beta has surprised a few in the marketing industry. Some said it would struggle to get out of bed. Some said that the churn would be too great. Yet here it is. The day that many thought wouldn’t [...]

Five Pay-Per-Click Mistakes

undefined

Ding dong, the pitch is dead

What’s wrong with pitching these days? Plenty, says Pete Martin, SMARTS’ Creative Director. And here, he explains why the classic ’speculative creative pitch’ is becoming unhelpful for both agencies and clients, and suggesst a simpler, more sensible way for communication partners to come together.

The Death of Copywriting?

Is copywriting a dying art? Here’s an article that I wrote for trade mag The Drum. Click here to read