There is no line

Is your ad agency a sad agency? Not us. We’ve moved on.

Your customers never recognised the old distinctions between ‘above-the-line, below-the-line, online, offline’. Why should you?

That’s why we describe our business as something new.

The Nonline Agency.

We don’t draw a line between consultancy and implementation. Our experience of ‘what works’ underpins our specialist advice.

We see no boundary between strategy and creativity: if it isn’t effective, it isn’t creative.

We like to cross borders in international markets.

We see that, in many instances, all that protects your brand is a line in the sand.

We recognise that overcoming objections is the ‘killer app’ in selling.

Finally, we refuse to have your choices limited by conventional barriers between different communication disciplines and media channels. Inspired by a cohesive, core strategy and driven by specialist teams, we deliver. Totally.

About the author

Pete Martin. Award-winning 'adman', writer and film director. Founding director of SMARTS, and former Executive Creative Director of The Gate Worldwide in New York.

This entry was posted on Friday, March 14th, 2008 at 6:19 pm and is filed under Cover. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.