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the nonline agency

Advertising


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“Advertising is what you do when you can’t go see somebody. That’s all it is.”
- Fairfax Cone (1963)

Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor.

There are 60,000 products in the average hypermarket and brands need to get ahead of the game to sell. Advertising is a marketing technique used to get across a message, it could be a hard-selling one or a simple ‘poke-in-the-side’ reminder that a brand is still around. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet, and billboards. Advertisements are usually placed anywhere an audience can easily and/or frequently access a medium for a visual or audio message.

Firms in the advertising and public relations services industry prepare these advertisements for their client companies and organizations and design campaigns to promote their interests – often to sell as much of there product as possible - and image. In 1841, the first advertising agency was established by Volney Palmer in Boston. Since then this industry has become one of the largest in the world; In 2004 the advertising industry was valued at over £18.3 billion.

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