Any time, any place, any where… the great line from the great Martini advertising campaign from the late 1970’s early 1980’s. When I was young it was the one drink you were allowed at family gatherings. In the grand scheme of other drinks from that era, Warniks Advocat, Babysham or Bezique (affectionately known as be-seek) none of them have lasted the ‘taste of time’.
The early ads featured the late Leonard Rossiter and a very young Joan Collins, who incidentally, doesn’t look any older nowadays, and poor Joanie always ended up with a drink being poured over her.
In the later years, the ads became much more ‘cool’ and it became apparent that you could only drink Martini on a beach in Nice served by the waiter wading into the sea…
… or indeed the boardroom of an office block in down town L.A. served by a very young Nicollette Sheridan on roller boots!
These ads came from an era when Milk Tray chocolates were delivered by a man all dressed in black ski-ing down a mountain and would leave his calling card – probably not advertising the fact that he was a double glazing salesman or that he had a wife and 3 kids at home!!!
Martini is even more popular now with the many cocktail variations it comes in – who hasn’t tasted a French Martini? Even James Bond made it super cool with his famous “Vodka Martini, shaken not stirred” pulling line from the best of his movies.
With the new “Sex and the City” film being released, I think we should all sit back and relax with our cocktail Martini’s in hand, just make sure you don’t tip it over the person sitting next to you by mistake!!!
Image via katcolorado
Production manager Sam Robertson is the Charlie’s Angel of The Gate. Constantly organizing, negotiating and kicking ass, she also once had Farrah Fawcett hair.
