The Death of Copywriting?

Is copywriting a dying art? Here’s an article that I wrote for trade mag The Drum.

Click here to read

About the author

Pete Martin. Award-winning 'adman', writer and film director. Founding director of SMARTS, and former Executive Creative Director of The Gate Worldwide in New York.

This entry was posted on Tuesday, October 16th, 2007 at 2:42 pm and is filed under Insights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.