‘There’s been a murdur!’
Early one frosty morning, the unfortunate remains of a piñata were discovered at Leith Docks. Once, it had been a promising young box of paper and treats from the Young Creatives Network. Now, it lay, strewn across a carpark – its insides removed.
How did the piñata meet its end? Kirsten Murray, Art Director at The Gate Worldwide rounds up the suspects.
Was it Ali in the boardroom with the lead pencil?
Shiel in the stationery cupboard with the hole-punch?
Or perhaps it was Zoë in the kitchen with the microwave?
No, we haven’t been playing Cluedo in the office. This is, in fact, The Gate Worldwide entry to the Young Creatives Network (YCN) Piñata Challenge .
To launch this year’s awards, YCN commissioned 50 Piñatas – handmade by Jiggery Pockery . They were sent out to 50 creative individuals and agencies internationally and gave them one mission: to break open the piñata in the most ‘interesting’ way possible.
The arrival of the piñata at The Gate Worldwide caused quite a stir. What did that brightly coloured box contain? How best to break it? http://youtube.com/watch?v=wjdnFze42NA. It was therefore agreed that no-one would touch it until the right method of opening had been agreed upon.
But the temptation proved too great for one member of the The Gate Worldwide creative team. And what began as a creative challenge was now a crime scene investigation . Super-sleuths that we are, myself and fellow Art Director Jill Murphy tasked ourselves with solving this case.
We had seven suspects.
Ali Duncan (Artworker), Shiel Yule (Studio Manager), Jonny Gould (Creative Partner), Zoë Martin (Copywriter), ourselves and Pete Martin, our Creative Director.
Soon we found evidence too.
Exhibit A: Tyre tracks at the scene of the crime.
Exhibit B: Fingerprints on a page from last year’s YCN book.
Exhibit C: Charred pieces of coloured paper in the hall.
But whodunit? We have our theories – but what do you think? Let us know who you think the true perpetrator is.
• Ali in the board room with the lead pencil?
• Jill in the library with the YCN book?
• Jonny in the car park with the company car?
• Kirsten in the studio with the No.3 scalpel?
• Shiel in the stationery cupboard with the hole-punch?
• Zoë in the kitchen with the microwave?
• Pete in the archive room with the Scottish Advertising awards dagger?
Art director Kirsten Murray is a true design enthusiast. She screenprints, makes jewellery, and nothing is impossible when she deploys her Apple wireless mouse.
