Smashing trip to France

When The Gate Worldwide embarked on its annual trip to France, maybe they shouldn’t have taken the advice to “have a smashing time” so literally.

Every year the agency takes a trip over to the shores of France to enjoy a picnic and a few glasses of Le Vin – or as we like to call it in Scotland, a piss up.

This year’s trip was apparently going smoothly, with the coach-load of ‘Merry Gaters’ on their way back to the ferry, happily having enjoyed their day. Only for, to quote Pete Martin, creative director of The Gate: “A wee old french guy” to come around the corner on the wrong side of the road.

Martin continued: “He totalled his car and our bus took a count of 10. He got stretchered away by les pompiers. It was a crappy end to a pretty good day out.”

About the author

Pete Martin. Award-winning 'adman', writer and film director. Founding director of SMARTS, and former Executive Creative Director of The Gate Worldwide in New York.

This entry was posted on Wednesday, May 7th, 2008 at 1:49 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.