Smashing trip to France
By Pete Martin
When The Gate Worldwide embarked on its annual trip to France, maybe they shouldn’t have taken the advice to “have a smashing time” so literally.
Every year the agency takes a trip over to the shores of France to enjoy a picnic and a few glasses of Le Vin – or as we like to call it in Scotland, a piss up.
This year’s trip was apparently going smoothly, with the coach-load of ‘Merry Gaters’ on their way back to the ferry, happily having enjoyed their day. Only for, to quote Pete Martin, creative director of The Gate: “A wee old french guy” to come around the corner on the wrong side of the road.
Martin continued: “He totalled his car and our bus took a count of 10. He got stretchered away by les pompiers. It was a crappy end to a pretty good day out.”
About the author
Pete Martin. Award-winning 'adman', writer and film director. Founding director of SMARTS, and former Executive Creative Director of The Gate Worldwide in New York.