The Gate in Edinburgh is in playful mood after they were appointed by the Scottish Government to develop an interactive website as part of their ongoing Early Years initiative.
Based on the message ‘have fun from day one’ Play, Talk Read aims to talk to parents about the benefits of playing, talking and reading to young children from birth onwards. It’s proven that during the first three years of life, the four key educational foundations – intelligence, curiosity, language and sociability – are forming, and that parents can have a key role in their children’s development through interaction and play.
The new government campaign will offer parents in Scotlandfriendly advice about how to incorporate playing, talking and reading into their daily routine. The Gate’s digital strategy is to deliver simple tips and ideas about how to give children a great start in life, plus fun user-generated content and a ‘Community’ section that will encourage users to join discussions on parenting issues.
The Gate is delighted to have a chance to use its award-winning expertise in social marketing to highlight the importance of active parenting in the early stages of life. The Gate’s Nicola Potter, who has been handling the Early Years account says: ‘We’ve been having lots of fun working on Play, Talk, Read –and we’re learning a lot of fascinating stuff too – it feels like being a kid again.’
http://www.infoscotland.org.uk/playtalkread/
Senior copywriter Zoe Pearson is a creative dynamo. As well as producing award winning concepts, she’s a scriptwriter, journalist for Stylist, and a kitty-pettin’, vintage lovin’ design blogger to boot.
