Posts Tagged ‘Advertising’

My Tony Kaye story

Tuesday, October 16th, 2007

American History X

I’m a big fan of continuous professional development and ‘advancing my craft’ and learning new stuff. But, most of all, as a professional creative and commercials director, I like the random nature of inputs. Even with the best-laid plans, you often get something different from what you expect – and that, like many creative projects, just at the point you think it’s going wrong it’s going right. And vice versa. Here’s an example. (more…)

Ding dong, the pitch is dead

Tuesday, October 16th, 2007

What’s wrong with pitching these days? Plenty, says Pete Martin, SMARTS’ Creative Director. And here, he explains why the classic ’speculative creative pitch’ is becoming unhelpful for both agencies and clients, and suggesst a simpler, more sensible way for communication partners to come together.

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