Is advertising history?
Wednesday, May 7th, 2008Frankly, yes. But not in the way industry insiders think. The communications challenges that brands and organisations face are greater than ever. There’s more noise in the market.
Frankly, yes. But not in the way industry insiders think. The communications challenges that brands and organisations face are greater than ever. There’s more noise in the market.
The London School of Economics has published a study on the economic impact of immigration in the UK. Using 35 years of data, the researchers found that increased immigration has no impact on the wages of indigenous males. This counters the ‘popular’ view that an increase in the supply of ‘cheap labour’ tends to suppress […]
“Does your drinking add up?” That’s the question SMARTS’ PR consultant Claire Scott posed during the first ever Alcohol Awareness Week in Scotland. The campaign is the result of a groundbreaking partnership between the Scottish Government and the alcohol industry. Effective stakeholder engagement was crucial throughout this challenging brief. It ensures buy-in from a diverse […]
Can Scots lift the lid on their emotions? Is the nation’s traditional reticence behind worryingly high statistics for suicide and serf-harm? Rebecca Charles of top Scots PR consultancy SMARTS talked to Scottish pop icons The Proclaimers about their support for Suicide Prevention Day. The campaign calls for Scots to be more open in their emotional […]
Child fatalities on Scotland’s roads double in last year – drivers urged to be more vigilant as summer holidays approach
Following the latest Scottish road accident statistics which show that child fatalities on Scotland’s roads have doubled in the last year, Road Safety Scotland teamed up with Calderhead Nursery School and North Lanarkshire Council’s Road Safety […]