Selling merchandise on OnlyFans: a step-by-step guide

Why selling merchandise is a game-changer

Merchandise is a fantastic way for OnlyFans creators to expand their income and deepen fan loyalty. Offering physical or digital products gives fans something tangible to connect with while allowing you to express your creativity. Whether it’s branded items, personalized gifts, or exclusive digital products, selling merchandise can become a significant revenue stream that complements your subscription and pay-per-view earnings.

This step-by-step guide will help you plan, create, and sell merchandise successfully on OnlyFans.

"Great branding doesn’t sell products—it sells stories, values, and personalities."

Step 1: Choose the right type of merchandise

To sell merchandise effectively, you need to pick products that resonate with your audience and align with your brand.

Popular merchandise ideas for OnlyFans creators:

1. Branded items:

2. T-shirts, hoodies, or hats with your name, logo, or a signature slogan.

3. Stickers, mugs, or keychains featuring your image or a design your fans love.

4. Personalized items:

5. Autographed photos, posters, or handwritten notes for top fans.

6. Custom shout-out videos or voice notes paired with physical products.

7. Exclusive collectibles:

8. Limited-edition photo books, calendars, or signed memorabilia.

9. Small trinkets like bracelets or accessories.

10. Digital products:

11. Exclusive photo sets, wallpapers, or PDFs that fans can purchase and download.

12. Custom video shout-outs or behind-the-scenes clips sold as premium digital goods.

The key is to offer items that excite your fans and give them a sense of connection to you.

Step 2: Design your merchandise

Designing your merchandise doesn’t have to be complicated. You can create professional-looking designs or themes that reflect your brand and personality.

Tips for designing great merch:

• Keep it simple: Fans love clean, eye-catching designs that feel stylish and unique.

• Use your branding: Incorporate your logo, catchphrases, or themes fans already associate with you.

• Include personal touches: A signature, photo, or inside joke fans know about adds sentimental value.

Tools for designing merchandise:

• Canva – Great for creating professional designs with ease.

• Adobe Illustrator – Perfect for advanced graphic work.

• Print-on-demand platforms – Sites like Teespring and Redbubble often provide design tools built in.

If design isn’t your strength, hire a freelance designer from platforms like Fiverr or Upwork to help you create custom products.

Step 3: Find a reliable supplier or platform

Once you’ve chosen your merchandise and created your designs, the next step is to find a supplier who can produce and deliver your products.

Options for selling physical merchandise:

1. Print-on-demand services: Platforms like Teespring, Printful, or Redbubble allow you to create and sell products without holding inventory. Fans order items directly, and the platform handles production and shipping.

2. Custom bulk orders: Work with a manufacturer to create bulk orders of products like posters, photo books, or apparel. This approach gives you full control over quality but requires upfront investment.

Options for digital merchandise:

1. Sell downloadable content directly through OnlyFans messages or pay-per-view posts.

2. Use cloud platforms like Google Drive or Dropbox to deliver products to fans after purchase.

Step 4: Set your prices

Pricing your merchandise appropriately ensures that fans see the value while still helping you earn a solid profit.

How to price physical merchandise:

• Factor in production and shipping costs.

• Add a reasonable markup to ensure you make a profit.

• Example pricing: T-shirts ($25-$40), mugs ($15-$25), signed photos ($20-$50).

How to price digital merchandise:

• Base your price on exclusivity and effort.

• Example pricing: Exclusive wallpapers ($5-$10), digital photo sets ($10-$30), custom shout-out videos ($30-$100).

Be transparent about shipping costs, especially for international fans, and consider offering bundle deals for multiple purchases.

Step 5: Promote your merchandise to fans

To sell your merchandise successfully, you need to let fans know what’s available and why they should buy it.

Ways to promote your merchandise on OnlyFans:

• Create buzz with teasers: Post photos of the items, share behind-the-scenes clips of the design process, or model the merch yourself.

• Example: “Check out my brand-new hoodie line! Available now for my amazing fans 💕.”

• Run limited-time offers: Encourage urgency by promoting limited-time discounts or exclusive products.

• Example: “These signed posters are only available for the next 7 days—don’t miss out!”

• Offer merch as rewards: Use merchandise as a thank-you for tips or loyalty milestones.

• Example: “Top tippers this month will get an autographed photo as a special gift!”

Don’t forget to promote your merchandise on social media, like Instagram, Twitter, and TikTok, with links leading fans directly to your OnlyFans page.

Step 6: Bundle merchandise with subscriptions

A creative way to increase merchandise sales is to bundle them with subscriptions or premium content offers. Fans love getting extra value for their support.

Bundle ideas:

• Offer a free signed photo with a 3-month subscription.

• Include exclusive digital wallpapers or thank-you videos for fans who buy merchandise.

• Combine physical products with PPV content for a complete fan experience.

These bundles give fans an incentive to subscribe, tip, or purchase more items while boosting your overall income.

Step 7: Deliver high-quality customer service

Providing great customer service ensures your fans have a positive experience and are likely to buy more merchandise in the future.

How to deliver great customer service:

• Respond to fan inquiries about products quickly and politely.

• Share order updates and tracking information when shipping physical items.

• Send personalized thank-you messages after purchases to show appreciation.

Going the extra mile—like adding a handwritten thank-you note or bonus digital content—can leave a lasting impression on your fans.

Step 8: Track your sales and adjust your strategy

Monitor how well your merchandise is performing to see what fans love most and how you can improve.

Questions to analyze:

• Which products sell the most?

• What price points work best for your fans?

• How can you promote merchandise more effectively?

Use this data to create new products, improve your pricing strategy, and adjust your promotions for better results.

Why fans love merchandise

Merchandise allows fans to show their support in a tangible way. Owning something connected to you—whether it’s a t-shirt, a photo, or an exclusive digital product—makes fans feel closer to you. This emotional connection builds loyalty, drives sales, and increases your earnings.

"Merchandise is more than a product—it’s a way for fans to feel connected to you in a real, tangible way."

"Bundles and limited-time offers make merchandise irresistible while boosting your earnings."

"Great customer service turns one-time buyers into loyal, repeat customers."

Frequently Asked Questions

1. What types of merchandise sell best on OnlyFans?
Branded apparel, autographed photos, exclusive digital content, and personalized gifts tend to perform well.

2. How do I sell merchandise without holding inventory?
Use print-on-demand services like Printful, Teespring, or Redbubble, which handle production and shipping for you.

3. Can I sell digital products on OnlyFans?
Yes! Offer downloadable items like photosets, wallpapers, or personalized videos through private messages or PPV posts.

4. How do I promote merchandise to my fans?
Share teasers, model your products, run limited-time offers, and bundle items with subscriptions or premium content.

Start selling merchandise today to create a new revenue stream and give your fans something special to treasure. With the right strategy, merch can elevate your OnlyFans success!