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Affiliate promotions for OnlyFans models: how to generate passive income

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What are affiliate promotions, and how do they work?

Affiliate promotions are a way for OnlyFans creators to earn passive income by promoting other products, services, or accounts. When a fan clicks your affiliate link and makes a purchase or subscribes, you earn a commission. It’s a win-win: you promote valuable content or products to your audience, and you get rewarded financially for every successful conversion.

Affiliate marketing is perfect for creators looking to diversify their income streams beyond subscriptions and PPV content.

"Success isn’t worth it if you lose yourself along the way—balance is the key."

Why affiliate marketing works for OnlyFans creators

Affiliate marketing is highly effective on OnlyFans because:

  • You already have an engaged audience – Your fans trust you and are more likely to follow your recommendations.

  • It’s low effort – You don’t have to create new content; you just promote existing products or accounts.

  • It’s passive – Once you share an affiliate link, it can generate earnings without further effort.

With the right strategy, affiliate promotions can provide steady, passive income that complements your main OnlyFans revenue.

Step 1: Choose the right affiliate programs

The key to successful affiliate marketing is promoting products or services that resonate with your audience. Start by identifying programs that align with your niche and content style.

Popular affiliate programs for OnlyFans creators:

  1. Other OnlyFans accounts:

  2. Use OnlyFans’ referral program to promote other creators’ pages. You’ll earn a percentage of their earnings for a set period when fans subscribe using your referral link.

  3. Adult or fitness brands:

  4. Lingerie brands, adult products, or wellness/fitness supplements that appeal to your audience.

  5. Beauty and lifestyle products:

  6. Makeup, skincare, or fashion brands if your fans are interested in your looks and styling.

  7. Digital products and platforms:

  8. Promote streaming services, online tools, or apps your fans may find useful.

Step 2: Sign up for affiliate networks

To start earning, sign up for affiliate programs or networks that provide you with unique tracking links.

Top affiliate platforms to consider:

  • OnlyFans Referral Program: Share other creators’ referral links and earn a commission on their subscriptions.

  • Amazon Associates: Promote products like outfits, props, or equipment you use for content creation.

  • ShareASale or CJ Affiliate: These networks offer affiliate programs for popular fashion, beauty, and lifestyle brands.

  • Specialized adult affiliate programs: Brands like Lovehoney or Adam & Eve offer adult-friendly products that align with OnlyFans audiences.

Once you sign up, you’ll receive custom links that track your earnings.

Step 3: Promote affiliate links strategically

To maximize your earnings, integrate your affiliate promotions naturally into your OnlyFans content and interactions.

Effective strategies for sharing affiliate links:

  1. Promote products in your posts:

  2. “Want to know where I got this lingerie? Here’s the link 💕 (affiliate).”

  3. “These workout bands are my go-to for staying fit! Check them out here.”

  4. Send affiliate links in messages:

  5. “I just discovered this amazing skincare product—click here to try it out!”

  6. Create content around affiliate products:

  7. Post photos or videos featuring the product and share the link. For example:

  8. “This new lingerie set is stunning, and you can get it here!”

  9. “I use this camera for all my shoots—check it out if you’re a creator!”

  10. Include links in captions:

  11. Add your affiliate link to PPV or exclusive posts as a bonus.

When you promote affiliate products in a way that feels authentic and personal, fans are more likely to trust your recommendations and make a purchase.

Step 4: Partner with other creators

Teaming up with fellow OnlyFans creators is an excellent way to grow your earnings through affiliate promotions.

How creator partnerships work:

  • Find creators whose content complements yours. For example, if you post fitness content, partner with someone who focuses on healthy eating or wellness.

  • Share each other’s referral links: “Check out [Name]’s amazing page—she’s a must-follow! Use my link to subscribe and show some love 💕.”

  • Offer shout-outs in posts or stories to introduce fans to your partner’s page.

Through OnlyFans’ referral program, you’ll earn a percentage of their earnings when fans subscribe through your affiliate link.

Step 5: Track your affiliate performance

Tracking your affiliate promotions helps you identify what’s working and improve your strategy over time. Most affiliate programs provide analytics tools to monitor clicks, conversions, and earnings.

What to track:

  • Which products or creators generate the most commissions?

  • Which posts or messages drive the most clicks?

  • What types of affiliate content perform best (videos, photos, or direct messages)?

Use this data to refine your approach, focusing on promotions that bring the best results.

Step 6: Build trust with your audience

Fans trust your opinions and recommendations, so maintaining authenticity is key to successful affiliate marketing.

Tips for building trust:

  • Promote products or creators you genuinely like and believe in.

  • Be transparent about affiliate links: “This is an affiliate link, and I’ll earn a small commission if you purchase—thank you for your support!”

  • Share personal experiences: “I’ve been using this product for weeks, and I absolutely love it!”

When fans see you’re honest and transparent, they’ll be more likely to support your promotions.

Step 7: Combine affiliate promotions with other content

Affiliate promotions shouldn’t replace your regular content—they should complement it. Integrate your affiliate links naturally into your posts, stories, and messages while maintaining the content your fans love.

Examples of content-integrated promotions:

  • A photoshoot featuring a product: “This gorgeous set is from [brand]—click here to get yours!”

  • A workout video using fitness equipment: “Want to try these resistance bands? Here’s the link!”

  • A beauty tutorial showcasing makeup: “These are my go-to products—check them out with this link!”

This approach feels seamless and non-intrusive while adding value to your fans.

Step 8: Offer exclusive perks for using your affiliate links

Encourage fans to use your affiliate links by offering small incentives or bonuses. For example:

  • “Use my affiliate link to subscribe to [Name]’s page, and I’ll send you a thank-you video!”

  • “Order using my link, and I’ll DM you a bonus photo as a thank-you.”

These perks make fans more likely to click your links, boosting your conversions and earnings.

Step 9: Be consistent with promotions

Consistency is essential for affiliate success. Regularly share links, promote creators, and showcase products without overwhelming your audience. A few targeted posts or messages each week can make a significant difference in your passive income.

"Affiliate promotions are about trust—when you recommend products you love, fans are happy to support you."
"Your engaged audience is your biggest asset. Use it wisely to earn passive income."
"Consistency and authenticity are the keys to affiliate success on OnlyFans."

Frequently Asked Questions

1. How do I get started with affiliate promotions on OnlyFans?
Join affiliate programs, create unique tracking links, and promote products, services, or creator pages naturally in your content.

2. What types of affiliate products work best for OnlyFans audiences?
Lingerie, beauty products, fitness equipment, adult items, and other creators’ referral links tend to perform well.

3. Can I combine affiliate promotions with my regular content?
Absolutely! Integrate links into your posts, videos, and messages without disrupting the content your fans love.

4. How much can I earn from affiliate marketing on OnlyFans?


Your earnings depend on the programs you promote and your audience engagement. With consistency, affiliate income can become a steady, passive revenue stream.