Pay-per-view content: how to set pricing that fans will pay for

What is pay-per-view (PPV) content, and why is it valuable?

Pay-per-view (PPV) content on OnlyFans allows creators to charge fans for specific pieces of content. Unlike subscription fees, PPV gives fans the option to purchase premium videos, photos, or messages on demand. This model is a powerful tool for increasing earnings, as fans are willing to pay extra for exclusive, high-value content.

PPV content works because it creates a sense of exclusivity while allowing you to price content based on its effort, quality, and demand.

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Types of content that work well for PPV

PPV content can be tailored to fit your fans’ desires while offering something unique. Here are popular PPV ideas that fans are willing to pay for:

1. Exclusive videos

Premium videos are one of the most successful forms of PPV content. Fans will pay extra for content that’s longer, higher quality, or based on specific themes. Examples include:

• Roleplay scenarios or themed videos.

• Personalized shout-out videos for individual fans.

• Behind-the-scenes clips that show your creative process.

2. Custom photo sets

Offer fans high-quality photo collections based on specific themes, outfits, or poses. Examples:

• Seasonal or holiday-themed photoshoots.

• Lingerie, cosplay, or casual looks.

• Fan-requested photo sets with personalized details.

Custom photos give fans a tailored experience that feels exclusive to them.

3. Livestream replays

Fans who missed your livestream may be willing to pay for access to the replay. Bundle this with a highlight reel or bonus content to add extra value.

4. Interactive content

PPV content doesn’t have to be static. You can include:

• Personalized voice notes or short audio clips.

• Custom messages or fan-specific shout-outs.

• Fun polls where fans unlock the results after purchase.

Interactive PPV options create excitement and a stronger connection with your audience.

5. Premium behind-the-scenes content

Give fans an inside look at what happens before your photoshoots, videos, or daily life. PPV behind-the-scenes content feels raw and personal, which many fans appreciate.

How to price your PPV content

Setting the right price for your PPV content is key to maximizing earnings without turning fans away. Follow these steps to set pricing that works:

1. Consider the value of your content

Think about the time, effort, and exclusivity of the content you’re offering. Ask yourself:

• How much time did it take to create this content?

• Is this content something fans can’t find anywhere else?

• How much value does it provide to your fans?

The more exclusive or time-consuming the content, the higher you can price it.

2. Start with a pricing range

Here’s a general guideline for PPV pricing:

• Short videos (1-3 minutes): $5-$10

• Medium videos (4-10 minutes): $10-$20

• Premium videos (10+ minutes): $20-$50+

• Photo sets (10-20 photos): $10-$25

• Custom messages or shout-outs: $5-$15

Experiment within this range and adjust based on fan response.

3. Offer tiered pricing for content bundles

Bundling content allows you to charge higher prices while offering fans more value. For example:

• A single premium video: $15

• A bundle of 3 premium videos: $40 (saving the fan $5).

• A full photoshoot set + bonus behind-the-scenes clip: $25.

Tiered pricing encourages fans to spend more while feeling like they’re getting a deal.

4. Test and adjust based on demand

Don’t be afraid to test different price points to see what works best. If fans consistently unlock your PPV content at a higher price, you can continue pricing accordingly. If not, try lowering the price slightly to boost sales.

Promote your PPV content effectively

To maximize sales, you need to create excitement around your PPV content and communicate its value.

Tips for promoting PPV content:

• Tease the content – Share a blurred preview or short clip of your PPV content on your feed. Example: “Want to see the full video? Unlock it now! 💕”

• Create urgency – Use limited-time offers to encourage quick purchases. Example: “This exclusive set is available for 24 hours only!”

• Use engaging captions – Make the content sound irresistible: “You won’t want to miss this 🔥 Click to unlock!”

• Send PPV in messages – Deliver content directly to fans’ inboxes so they can easily unlock it with one click.

The more enticing you make your PPV promotion, the more fans will be eager to purchase.

Offer special PPV deals

Deals and discounts on PPV content can help you boost sales quickly. Some examples include:

• Flash sales – “Unlock this video for just $10 today only!”

• Exclusive bundles – “Get 2 premium videos for $25—limited time!”

• Loyalty rewards – Offer discounted PPV content to your most engaged fans or biggest tippers.

These strategies encourage fans to act quickly while feeling like they’re getting a special offer.

Build anticipation for upcoming PPV content

Fans are more likely to purchase PPV content if they’re excited about it ahead of time. Build anticipation with:

• Sneak peeks – Share teasers or behind-the-scenes photos.

• Countdowns – Post updates leading up to the PPV release. Example: “Only 2 days until my special video drops—get ready!”

• Fan involvement – Let fans vote on themes or ideas for upcoming PPV content.

By building hype, you increase the perceived value and demand for your content.

Respond to fan purchases with appreciation

When fans unlock your PPV content, thank them personally! A quick thank-you message shows your appreciation and encourages them to purchase again. For example:

• “Thank you for unlocking this video! 💖 Let me know what you think—I love hearing your feedback!”

• “I hope you enjoyed this set! Would you like to see more like this?”

A little gratitude goes a long way in building loyalty and boosting repeat purchases.

Track your PPV performance

To improve your PPV strategy over time, keep track of what works best:

• Which types of content sell the most?

• What price points perform the best?

• When are fans most likely to unlock PPV content?

Use this information to refine your pricing, promotion, and content planning to maximize your earnings.

"Pricing your PPV content is about balancing value and demand—fans pay for exclusivity and quality."

"Build excitement with teasers and urgency, and fans won’t hesitate to unlock your content."

"The key to PPV success is delivering content that feels worth every penny."

Frequently Asked Questions

1. What’s a good starting price for PPV content?
Short videos or photo sets can start at $5-$10. Premium, high-effort content can be priced between $20-$50, depending on value.

2. How do I get fans to purchase PPV content?
Promote it with teasers, engaging captions, and limited-time offers to create excitement and urgency.

3. Should I bundle PPV content?
Yes! Bundles offer more value to fans and encourage higher spending in a single purchase.

4. How can I track if my PPV pricing works?

Monitor how many fans purchase each type of PPV content and adjust pricing based on performance and feedback.